fighting brand

fighting brand
 Branded product introduced to compete with a competitor’s product and protect the company’s leading brand.
 ► “British Airways (BA) is jeopardizing long-standing relationships with travel agents by launching World Offer, its first ever price-fighting brand. World Offer is an umbrella brand for discounted economy class tickets to destinations identified as having spare capacity.” (Marketing, March 31, 1994, p. 5)

American business jargon. 2014.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Fighting Caravans — Infobox Film name = Fighting Caravans image size = caption = Theatrical poster director = Otto Brower David Burton producer = writer = Agnes Brand Leahy Edward E. Paramore, Jr. Keene Thompson narrator = starring = Gary Cooper Lili Damita Ernest… …   Wikipedia

  • Notre Dame Fighting Irish football — Current season …   Wikipedia

  • Ultimate Fighting Championship — ] and the UFC plans to continue expanding internationally, running shows regularly in Canada and the United Kingdom, with an office established in the UK aimed to expand the European UFC audience. [Pishna, Ken.… …   Wikipedia

  • Star Brand — Cover to Star Brand #1 Art by John Romita Jr. Series publication information Publisher Marvel Comics …   Wikipedia

  • Joel Brand — Born April 25, 1906(1906 04 25) Năsăud, Transylvania Died July 13, 1964(1964 07 13) (aged 58) Israel …   Wikipedia

  • Russell Brand Show prank telephone calls row — Russell Brand Jonathan Ross …   Wikipedia

  • Civil Brand — DVD cover Directed by Neema Barnette Produced by Neema Barnette …   Wikipedia

  • Max Brand — Frederick Faust, aka Max Brand Frederick Schiller Faust (May 29, 1892 – May 12, 1944) was an American author known primarily for his thoughtful and literary Westerns. Faust wrote mostly under pen names, but today is primarily known by only one,… …   Wikipedia

  • List of Middle-earth wars and battles — J. R. R. Tolkien s Middle earth fantasy writings include many wars and battles set in the lands of Aman, Beleriand, Númenor, and Middle earth. These are related in his various books such as The Hobbit and The Lord of the Rings, and The… …   Wikipedia

  • Price war — is a term used in business to indicate a state of intense competitive rivalry accompanied by a multi lateral series of price reductions. One competitor will lower its price, then others will lower their prices to match. If one of the reactors… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”